Learning Adobe Flash

If your career has you destined to be involved in creating game content, or for that matter any sort of what's called "Rich" content for delivery to the vast audience offered by the World Wide Web, than how to go about Learning Adobe Flash has been something on your agenda. Whether it is for personal use of commercial applications, or you are learning Flash in the creative world. If you want to build moving, rich, or interactive content, learning Adobe Flash core animation methods, techniques, and technologies is critical to your success. The Against The Clock Professional Portfolio Series Adobe Flash textbook is very likely the answer to your learning requirements.

There are many different kinds and categories of rich content. Chief among the things you have to learn is how a "Timeline" works, and what role it plays in the movement and potential interaction of individual components. You have to learn to create components, and position them on that virtual timeline. From there the learning curve is as fascinating and challenging as the kind of work you need to produce.

The Against The Clock Professional Portfolio Series makes learning Adobe Flash something you probably have never experienced. Rather than teaching tools or tips and tricks, our books take a different approach: a "Project-based" approach. Through a series of eight projects, starting with simple static but beautifully-design graphic components, to simple animation all the way to interactive and dynamic movies, a scenario is drawn that puts you, the student, in the room with a client and a real art director.

The result is a project thought-out, defined, and executed as it would have to be in the real-world of commercial and organizational communications. Where rich content, and content that captures the senses and interacts with the user can make the difference between just-OK and award winning. After you complete the projects assigned in the course materials, you're required to make similar projects, for similar clients with similar requirements, but this time with your own materials. Your own components, your own timelines, and your own vision for what wins the communications challenge.

Project-based learning is very rare. Of the many choices you have if you are considering learning Adobe Flash, most of them, the large majority, in fact, are known as "reference" books. From start to finish, they are designed to structurally teach you one tool-at-a-time. In fact, many of them are organized to match the menus. One-by-one you are expected to look at the menu, look at the book, and read how it works and what it does. The real question you have to ask yourself is when it is best to use a particular tool.

Many programs, including Adobe Flash, offer many ways to accomplish seemingly identical tasks. In reality that is not the case. The way an experienced professional might choose how to position a fading headline for one client might differ completely for another one. Why? One is going to be on a corporate kiosk; the other on any of forty different browsers currently being used by the world at large. One offers the creative professional a high level of resolution and delivery control. The other almost none. And this is one example.

There is a reason that among all the books out there that you can use to for learning Adobe Flash, very, very few of this adopt this project-based, real-world approach. Developing a client meeting, the situation's art director and how he or she sees the world of digital rich communications, and the very real and very demanding client requires far more than teaching you how to use a one tool, or how to create a symbol, or how to create a script that handles variables. It is about more than tools. It is about the red race car that client envisions for their branding strategy. It is about the planets spinning in real time around the sun. And it is about Gators running in a very, dry serious and very competitive race. One that produces, we are happy to say, winners and losers. And here it is all the Gators that win the race.

If you find yourself in need of learning Adobe Flash, consider the Against The Clock Professional Portfolio series: Adobe Flash Book.